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 Skateboarders are often viewed as a nuisance, but when cities take away their places to skate, where else are they supposed to go? Vans is giving other sports a taste of their own medicine by physically blocking their right to play, just as they do to skateboarders.


case study video

brand act
may 27th - memorial day

Vans will take user generated posts and repost them on their main social.

Not only are they getting blocked from playing, they'll be ticketed, too. 

June 10th - 2 weeks after memorial day

a few months later.... the grand opening of vans
skateparks in boston, nyc, & philly.

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